PHYSICAL DISTRIBUTION CONSIDERED OTHER HALF OF MARKETING

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Course Code: IBO – 05
Course Title: International Marketing Logistics
Assignment Code: IBO-04/TMA/2019-20
Coverage: All Blocks

IBO – 05 International Marketing Logistics Solved Assignment for 2019-20

Q3.) Briefly comment on the following:

(a.) Traditionally, physical distribution is considered as the other half of marketing.

Ans: Physical distribution is one of the unique functions of marketing. Once the function of exchange is completed, the physical distribution function is responsible for completing the marketing transaction. It involves the handling and moving of raw materials and finished goods from the producer to the final consumer. But the term physical distribution management refers to the process of designing and administering the systems to control the flow of goods.

Physical distribution is the set of activities concerned with the efficient movement of finished goods from the end of the production operation to the consumer. Physical distribution takes place within numerous wholesaling and retailing distribution channels and includes such important decision areas as customer service, inventory control, materials handling, protective packaging, order procession, transportation, warehouse site selection, and warehousing. Physical distribution is part of a larger process called "distribution", which includes wholesale and retail marketing, as well as the physical movement of products.

The importance of physical distribution is also based on its relevance to customer satisfaction. By storing goods in convenient locations for shipment to wholesalers and retailers, and by creating fast, reliable means of moving the goods, small business owners can help assure continued success in a rapidly changing, competitive global market.